01 / Build
Apps & websites for your MVP
We turn your idea into a working web app, mobile app or website — designed, built and launched in weeks, not quarters.
Idea to launch · end to end · in weeks
We build apps
and websites you fully own.
We design and build web apps, mobile apps and online stores for founders in India and worldwide — first idea to live site in weeks, not months, with six months of support included.
30 minutes. Come with a rough idea. Leave knowing what it costs and how long it takes.
The stack we build on
ReactNext.jsReact NativeExpoJavaScriptCSSNode.jsPythonRedux ToolkitReact QueryGraphQL
SupabaseSQLVercelAWSFirebaseGitHubResendSentryPostHogGoogle AnalyticsGoogle Search Console
- Products built
- 20+Products builtweb + mobile
- Average build time
- 4 wksAverage build timeidea to live
- Support after launch
- 6 moSupport after launchincluded, not extra
- Countries served
- 5Countries servedIN, US, UK, UAE, SG
About us
We turn founder ideas into real, working products.
Most founders we meet are not short of ideas. They are short of a team that can take one and finish it — design, code, payments, launch, all of it.
That is the whole reason we exist. You bring the idea. We build the app or the website end to end, put it live in weeks, and stay with you for six months after.
You bring the idea
A rough note, a Figma file, or just a problem you keep running into.
We build all of it
Design, code, payments, admin panel, domain and launch. One team, start to finish.
We stay after launch
Six months of support included, so your first real users never leave you stuck.
What we do
Three ways we can help. Every one goes live.
No long contracts. No team for you to manage. Fixed work, fixed price, and at the end all of it is yours.
Shopify → Custom
You are not paying for a store. You are renting one.
Shopify is the fastest way to start selling. But you keep paying for it every month — the plan, the apps, and a cut of every order. A custom store is one bill, once.
What Shopify costs you over five years
₹9,00,000
₹12,000/mo
Shopify/moShopify, per month
₹29,299
Break-even
Month 10
Saved, 5 yrsSaved over 5 years
₹6,69,940
Side by sideShopifyyou rent itCustom buildyou own it
- Monthly feeShopify:Every month, foreverCustom build:None
- AppsShopify:Pay for each featureCustom build:All built in
- Cut of every orderShopify:Up to 2% extraCustom build:Just the card fee
- CheckoutShopify:You cannot change itCustom build:Yours to change
- Customer dataShopify:On their serversCustom build:On yours
- Time to launchShopify:A weekendCustom build:8–12 weeks
The honest version
Sometimes we tell founders to stay on Shopify.
Moving too early is worse than moving too late. If any of these sound like you, stay on Shopify and spend the money on customers instead:
- You are still working out what sells
- You do fewer than a few hundred orders a month
- Your app bill is still small
We will tell you on the first call, free, which side you are on — even when the answer means we lose the work.
How we work
Five steps, no surprises.
Projects rarely fail because of the code. They fail when the work keeps changing, nothing is written down, and the team stops replying. These five steps stop all three.
01 · Day 0
First call
Thirty minutes on the problem, the users, and what version one must do.
You get: A list of work, a date and a price
02 · Week 1
The plan
Screens, data and the plan agreed in writing, before any code is written.
You get: Fixed work, fixed price, signed
03 · Weeks 2–6
We build
Something you can open and click every week, not a status report.
You get: A weekly demo and a shared task list
04 · Launch week
We put it live
Domain, payments, analytics and alerts live. Every account is in your name.
You get: A live product, in your accounts
05 · Months 1–6
Six months of support
Bugs, small changes and questions handled — included, not billed.
You get: A direct line to the people who built it
Start with step one
Free, 30 minutes, no slides.
Pricing
Fixed work. Fixed price. No hourly billing.
Starting prices for the four things founders ask us for most. You get your exact price after the call, and it only changes if you change the work.
2 weeks
Simple Website
A website that makes your business look serious.
Starting at
₹15,000
2 weeks · one-time
What is included
- Up to 5 designed pages
- Calendly booking built into the page
- One tap to chat with you on WhatsApp
3 weeks
Website + Blog
A website with a blog your team can update without a developer.
Starting at
₹45,000
3 weeks · one-time
What is included
- Everything in the Simple Website plan
- A blog with a proper backend
- Write and edit posts yourself
Most booked
MVP Build
Your product in front of real users, in about six weeks.
Starting at
₹1,10,000
5–7 weeks · one-time
What is included
- Your website or app, built end to end
- A basic admin panel
- 6 months of support after launch
8–12 weeks
Full Custom Build
The full product, built your way and handed over completely.
Starting at
₹2,00,000
8–12 weeks · one-time
What is included
- A full custom website or mobile app
- A bigger admin panel, with roles for your team
- 8 months of support after launch
In every plan
The parts others charge extra for.
- Support after launch on every build plan
- You own all of the code
- Fixed price — no surprise bills
- Domain and Google basics set up in your name
- A direct line to the engineers building it
- Handover documents and a recorded walkthrough
Consulting sprint
A senior engineer to check the decision before you make it.
- A review of your setup and tech choices
- A speed check
- A code review
- A look at your cloud bill
Part-time tech lead
A tech lead for founders who do not have one.
- Weekly planning, and reachable in between
- Plans, estimates and keeping the work in check
- Help hiring your first engineers
- A plan for handling more users
Paid in three parts: 40 / 30 / 30. Indian clients in INR plus GST, everyone else in USD. Not sure which plan fits?
Talk it throughAfter launch
Most studios disappear on launch day. We stay six months.
The real questions start after launch. Six months of support is part of every plan — not an extra bill later.
1
Launch day
We put it live
We launch it and keep watching. Uptime, errors and speed are checked from the first hour.
2
Month 1–6
It breaks, we fix it
We fix every bug in what we built, free. No tickets to buy, no argument about whose fault it is.
3
Any day
You ask, we answer
A reply within one working day. Within four hours if your customers cannot pay.
4
Month 6
Then it is yours
Keep us on a small monthly plan, or hand it to your own team. You get the documents either way.
Included for six months
- Fixing bugs in anything we built
- Small text and design changes
- Security and software updates
- A monthly call with the engineers
Not included — and we say so upfront
- New features — priced separately
- New designs and rebranding
- Hosting, payment and email bills
- Content, photos and ads
Our work
Sites and apps we built, live today.
Every site below is live right now. Open any of them and see for yourself.
View website
View website
View website
View website
View websiteQuestions
Everything founders ask before saying yes.
If yours is not here, ask on the call or email us. You will get a straight answer either way.
How long does it really take?
Five to seven weeks for most products, counted from the day you sign the plan. If your idea cannot fit in that, we will tell you on the first call and suggest what to leave out.
What does 'fixed price' mean?
We set the price when you sign the plan, and it does not change unless you change what you asked for. If you add something in the middle, we price that separately so the choice stays yours. If we guessed the effort wrong, we pay for it, not you.
Do I own the code?
Yes, all of it. The code sits in your GitHub from week one, and the hosting accounts are in your name. You can hand it to another team any day you like — the handover documents are written for exactly that.
I run a Shopify store. When is it worth moving?
When your Shopify bill has become a real cost, and there are things you want to do that Shopify will not allow. Below that, staying is the right choice and we will say so. The calculator above uses the same maths we use on the call.
Do you work with clients outside India?
Yes — much of our work is with founders in the US, UK, UAE and Singapore. We keep at least four hours of our day overlapping with yours, and bill in USD. Indian clients are billed in INR with GST where it applies.
Who writes the code?
The engineers you meet on the call. We take only a few projects at a time so that stays true, and you talk to them directly — not to a manager in between.
What if I do not have designs yet?
Most founders do not, and design is part of every plan. We design the important screens properly and keep the rest simple. If you already have a designer, we build from their files.
Do you handle the domain, Google and WhatsApp?
Yes, as part of the build. We help you buy the domain in your name, connect it, and set up your titles, sitemap, Search Console and analytics before launch. WhatsApp is connected to the number you want enquiries on. What we do not do is monthly SEO work after that.
How do payments work?
Three parts — 40% to start, 30% at the demo in the middle, 30% before launch. Contracts, NDAs and code ownership are signed before anything begins.
Next step
Thirty minutes to find out what this really costs.
No slides, no charge for the call, no pressure. Tell us the rough idea and we will tell you what it takes to build — including whether you should build it at all.
2 build slots left this quarter · Replies within one working day
- 00–05Your idea, in your own wordsNo slides to prepare, no form to fill in first.
- 05–20What to build first, what to leave outThe smallest version real users can actually use.
- 20–30A date and a real priceA number you can plan with, not a wide range.
Then, within one working day
A written summary of what we agreed, a fixed price, and the earliest week we could start.